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New for 2016 — Dark Side Racing Campaigns & Branding Opportunities


Best Seat in the House Campaign
The Best Seat in the House VIP Experience is a chance to win tickets to the IHRA Rocky Mountain Nationals and includes inside access into the Dark Side Racing pit area and starting line area access for one Nitro run!
Grand Prize: Four (4) Three (3)-Day VIP reserved tickets to the 2016 IHRA Rocky Mountain Nationals hosted at Castrol Raceway in Edmonton, AB July 15-17, 2016 (Friday, Saturday and Sunday) will be awarded.
A fan’s first nitro experience is unforgettable. The rumble of 10,000 horsepower side-by-side action and the smell of the nitro-burning cars launching down the dragstrip at more than 300 mph are sensations that can only be experienced at a national drag racing event. Die-hard fans flock to the world famous open pits, watching the buildup and teardown of every race car competing during the weekend. The exhilarating action and fan accessibility are just a few of the many reasons why Drag Racing has developed an incredible fan base, one of the most loyal in sports.

Crew for a Day Campaign
Dreams do come true! This is an opportunity of a lifetime to become an honorary Dark Side Racing pit crew member for a day. The winning fan will have the opportunity to help the Dark Side Top Fuel Racing team on Saturday, July 16 at the IHRA Rocky Mountain Nationals – the most prestigious drag racing event in Canada.
As a pit crew member for the day, you will have many opportunities to help the Crew prepare for the race. On race day, you will help set up for the race, stand with the team during the national anthem and join us at the starting line for an experience you’ll never forget.

Paint the Starting Line Blue Campaign
Castrol Raceway is going blue! Our Paint the Starting Line Blue Campaign is a Prostate Cancer Awareness Initiative. The centre and sides of the starting line on Castrol Raceway’s quarter mile drag strip will be painted blue. This is a season long branding opportunity and the funding Sponsor’s logo will be incorporated into the paint design.