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Leverage By Integration

     By integrating your marketing campaign through Motorsport sponsorship, you will benefit from the economies of scale being employed ( i.e. each promotional activity will be linked to another and each will be more successful through association with such a high-profile activity).

     Each marketing initiative will receive fresh momentum after each race where the media, your prospective customers, your suppliers and staff will want to know what happened. Aside from your winning product or service, your association with a successful venture will keep your corporate identity at the forefront of your customers minds.

Marketing Proposal :

Introduction To Dark Side Racing
David and Kelly Fedorowich come with the one thing that no other Canadian Top Fuel racing team can offer – experience

Darkside-Introduction.doc
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History of Successful Campaigns
 Although grassroots racers in the 70’s, the Fedorowich’s stepped up and made people take serious note of their racing capabilities in the 80’s and 90’s

Successful-Campaigns.doc
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Team Specifications
 Fedorowich’s prepare to campaign all new, state of the art, Top Fuel racing operation

Team-Specifications.doc
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Price List
 Dark Side Racing Marketing Levels
Note: These Can be tailored to your marketing needs.

Darkside-Pricelist.doc
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Drag Racing 101
What is Drag Racing?
The 100 yard dash of motorsports.

DragRacing-101.doc
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Fun Nitro Facts
  Did you Know….

Darkside-Funfacts.doc
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Sponsors Report
The Sponsors Report, offered by Joyce Julius and Associates since 1985, provides comprehensive documentation of sponsorship exposure during nationally-televised sports

Sponsors-Report.doc
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Sponsors Report IHRA Sample
Sample Sponsors Report for IHRA event
New England Dragway Epping NH

Joyce-ihra.pdf
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Sponsors Report NHRA Sample
Sample Sponsors Report for NHRA event
Firebird International Raceway Phoenix AZ.

Joyce-nhra.pdf
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Audience-profile
Demographics audience profiles

Audience-profile.doc
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IHRA National Events
2003 season

2003 IHRA National Events.doc
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NHRA National Events
2003 season

2003 IHRA National Events.doc
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Sample Local Summer Events
Calgary and Edmonton summer events

Local-summerevents.doc
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Last modified: September 02, 2004