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The Motorsports Marketing Ideal

Target marketing is not only a reality, it is a necessity – as witnessed by so many Fortune 500 Companies – the very leaders of our economy.
Companies look to corporate sponsorship not only because it has been proven to be one of the  most cost effective ways of communicating information to the widest possible audience, but it provides a powerful focus for all other marketing activities. The value of a brand directly determines it’s success in the marketplace and sponsorship represents the most dynamic method of communicating a positive and focused image.

The sponsorship becomes the focus for advertising campaigns, for corporate entertaining, for sales promotions, for on pack product/service offers and in staff motivation programs – It is no coincidence that leading brands the world over use integrated sponsorship programs to promote their products, yet few companies realize how cost effectively the success of market leaders can be emulated.

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Click on the OK Button above to access the complete 
Dark Side Racing Marketing Proposal. 

 



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Last modified: July 12, 2002