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The Motorsports Marketing Ideal
Target marketing is not only a reality, it is a necessity – as witnessed
by so many Fortune 500 Companies – the very leaders of our economy.
Companies look to corporate sponsorship not only because it has been proven to be one of
the most cost effective ways of communicating information to the widest possible
audience, but it provides a powerful focus for all other marketing activities. The
value of a brand directly determines it’s success in the marketplace and sponsorship
represents the most dynamic method of communicating a positive and focused image.
The sponsorship becomes the focus for advertising campaigns, for corporate entertaining,
for sales promotions, for on pack product/service offers and in staff motivation programs
– It is no coincidence that leading brands the world over use integrated sponsorship
programs to promote their products, yet few companies realize how cost effectively the
success of market leaders can be emulated.
Click on the OK Button
above to access the complete
Dark Side Racing Marketing Proposal.
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